About us

Inkwell was founded in 2017 by Chris Goodfellow, after more than a decade of working with small businesses through publications, online communities and events.

Since then, Inkwell has grown into a fast-paced content agency, working with leading brands like Dell, Innovate UK and PwC. You can meet our brilliant team here.

Inkwell also runs The Pitch, a national pitching competition and programme of startup support. The Pitch allows us to meet new founders and keep our finger on the pulse of startup trends and challenges (plus our live events are a lot of fun).

While Inkwell has evolved over the years, our purpose remains the same: to connect businesses with startups using high-quality educational content.

Our aim is to create compelling content that makes an impact and lasts, rather than adding to the clutter. We’re always looking to work with people who believe in the same. 

Our values

Our values sum up who we are, how we work and why that matters to us.

We put our audience first

Great content starts with understanding the audience. We take the time to find out who they are and what matters to them.

We give ourselves space to learn

Finding the space to learn new things is why we’re brilliant at what we do.

We champion our community

We care about the people we work with and look for ways to support them.

We care about how we work

Working healthily matters. We enjoy what we do and take time to celebrate success.

We obsess over content

Never settle for mediocrity. We’re proud of the content we create and the impact it has.

We create systems that are a pleasure to use

Inkwell is a product for its employees. We’re building a sustainable company that’s accessible for everyone.