INKWELL INSIGHTS

We collect a wealth of insights and data from our work with small business owners. 

Inkwell Insights is an in-depth, annual report on those learnings, designed to help our network market to this audience effectively.

 

Inkwell Insights ties together all of our marketing expertise into one convenient package. Our goal is to help those who offer small business owners services, products and support to improve and succeed. 

We work with clients like Innovate UK, Be the Business and Dell Women’s Entrepreneur Network, writing around 30,000 words of educational content every month. 

We’ve also been running The Pitch since 2017, hosting thousands of delegates at online and in-person events. 

Our Inkwell Insights reports dive deep into trends, challenges and issues, leveraging our team’s experience and audience data to help optimise your marketing. We update these every year with fresh research that stays on the pulse of an ever-changing industry.

 

2024: MARKETING TO PRE-START AND NEW BUSINESS FOUNDERS

 

Selling to pre-starts? Understand the important trends.

 

This 2024 edition of Inkwell Insights looks at marketing to pre-start and new business founders. 

Effectively advertising an essential service to new founders can be tough.

Early-stage startups move quickly, often eager to turn their ideas into reality as soon as possible. Opportunities to deliver impactful marketing to this demographic are fleeting.

Our latest Inkwell Insights is an extensive report designed to help guide your campaigns and ensure your content caters to the specific needs of early-stage startups. 

We’ve included a range of case studies from entrepreneurs who share challenges they’ve experienced, as well as analysis on new business trends and wider market behaviours.

You’ll also learn about common pain points, different types of startup support and pick up tricks on how best to specifically market your business to those who need it most. 

Our report offers information on: 

  1. Customer challenges and common startup support needs 

  2. Business trends to inspire your marketing campaigns

  3. Explaining why founders launch startups in the first place 

  4. Tips on content style and delivery 

  5. Rundowns on the latest industry trends and innovations

All sound useful? Provide your details below and download our latest Inkwell Insights report for free. 

 

A look inside…

 

2024: Marketing to the founders of high-growth startups

 

Selling to founders? Understand the important trends.

 

This updated 2024 report looks at marketing to high-growth startups.

We combine genuine insights with practical advice to help you effectively reach eager entrepreneurs through refined content strategy.

Our report delivers answers to key questions like: 

  1. What key challenges are founders currently tackling? 

  2. What are the demographics of high-growth startups?

  3. How steep is the gender imbalance within the startup ecosystem?  

  4. What are current industry trends and how are they shaping startups? 

We’ve included a wealth of examples we’ve gained from running The Pitch, with detailed analysis of common pain points and industry challenges.

This includes everything from the cost of living crisis to environmental responsibility. 

Learn about startup behaviours and motivations at various stages of growth and build your own personas to guide your strategy.

Each section of our report offers tangible actions you can take to begin making a genuine impact. 

Interested in reading more? Provide your details below and download our latest Inkwell Insights report for free. 

 

A look inside…

Case Studies

 
 

 Work with inkwell

Want to reach small business owners with your next project? Get in touch with the Inkwell team today.