Our Team
Inkwell is a team of Bristol-based writers, editors, marketers, designers and videographers, all brought together by a shared love of hard work, high-quality content and Mariah Carey’s 1995 song ‘Fantasy’.
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Chris Goodfellow, Managing Director
Chris worked as a business journalist and editor for over a decade. The entrepreneurs he wrote about inspired him to take the leap and start his own business. These days Chris focuses on client strategy and building the team. Outside of work he loves his kids, books and basketball.
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Amalie Smith, Head of Content
With almost a decade of content creation under her belt, sun-seeking and karaoke-loving Amalie manages our client projects, developing strategies to bring their ideas to life. Away from her desk, she’s happiest watching live music, exploring new places, and staying active on two feet or two wheels.
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Kat Haylock, Lead Writer
Kat is our lead writer on the team. She’s been working with startups and small businesses for over five years, writing about everything from leadership and strategy to innovation and edtech. Outside of work, you’ll find her reading, watching rugby or hiking with her Bedlington Whippet, Bernie.
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Charlie Coombs, Senior Writer
Charlie is a passionate writer with over six years of startup experience. He has produced content for a wide range of sectors including entrepreneurship, social change and digital marketing. When off the clock, he’s likely perusing a local tavern or at a music festival enduring the British weather.
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Siân Cahill, Staff Writer
Staff writer Siân works on anything and everything our clients need, using her passion for great copy to create compelling, audience-driven content. When she's not crafting copy and spotting typos a mile off, Siân can usually be found in a local bakery, on the golf course, or adding to her pile of unread books.
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Holly Sawyer, Marketing Manager
Holly has worked within the startup community for two years and is experienced in the events sector, now leading all projects for our startup competition, The Pitch, as well as supporting Inkwell clients. When Holly's not in the office, you'll find her indulging in the latest horror films, nurturing her plant babies or fuelling her addiction to buying excessive amounts of crystals.
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Karina Kundzina, Content & Marketing Assistant
Karina is our content and marketing assistant. Her specialities lie in content creation and content writing in the small business sector, giving valuable advice and creating compelling visuals and guides for small businesses and aspiring entrepreneurs. When not at her desk, you can find Karina cooking a new recipe she found on TikTok, browsing antique shops in Clifton or curled up on the sofa with a cuppa and a new crochet project.
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Kai Nodland, Lead Designer
Kai has over a decade of experience in B2B, working on everything from branding and websites to illustrations and motion graphics. He brings creativity and a famous eye for detail to his projects, making him incredibly popular with our clients. Kai not only created the branding for Inkwell but helped us name the company.
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Tim Shapcott, Video Producer
Tim is a video producer and photographer who has worked with a wide range of clients. He’s an expert at putting people at ease to create videos that feel relatable and human, and has filmed everything from social clips to educational video courses at Inkwell. Tim can usually be found looking for his next coffee or an excuse to film with his drone.