INKWELL INSIGHTS

We collect a wealth of insights and data from our work with small business owners. 

Inkwell Insights is an in-depth, quarterly report on those learnings, designed to help our network market to this audience effectively.

 

Inkwell Insights shares our expertise on marketing to small business owners. The goal is to help people that provide services, products and support to this audience.

We work with clients like Innovate UK, Be the Business and UKBF, writing around 30,000 words of educational content every month.

We also run The Pitch, hosting over 1,000s of delegates at online and in-person events over the past five years.

Our quarterly report delves deep into trends, challenges and issues, leveraging our team’s experience and audience data to help you develop your marketing.

 

Q1 2023: MARKETING TO PRE-START AND NEW BUSINESS FOUNDERS

 

Selling to pre-starts? Understand the important trends.

 

This edition of Inkwell Insights looks at marketing to pre-start and new business founders. It provides answers to key questions like:

  1. Use trends to get inspiration for marketing campaigns

  2. Build campaigns around start up triggers

  3. Identify challenges that will resonate

Read about the top trends in new businesses and the key challenges they face.

But you don’t need to take our word for it: this report features case studies from entrepreneurs, so you can hear their experiences straight from the source.

Each section is also scattered with marketing tips and opportunities, helping you perfect your marketing strategy.

 

A look inside…

 

Q1 2022: Marketing to the founders of high-growth startups

 

Selling to founders? Understand the important trends.

 

The first edition of Inkwell Insights looks at marketing to high-growth startups. It provides answers to key questions like:

  1. What are the key challenges founders are trying to solve?

  2. What issues do founders need help with?

  3. What are the demographics of high-growth startups?

Read about the top trends in demographics of high-growth startups and the challenges they’re facing.

From Lightbulbs to Rocketships, we’ve defined a new way to understand startups at different stages in their growth, so you can build on your personas.

Each section of the report explains how you can use the insights to develop your marketing plan and create content.

 

Case Studies

 
 

 Work with inkwell

Want to reach small business owners with your next project? Get in touch with the Inkwell team today.