The Inkwell blog
Looking for content advice or inspiration? You’re in the right place.
How to write great financial content for SMEs
How to generate engaging, high-ranking financial content like blogs, email newsletters and guides that prioritises your audience’s needs and gets the results you’re looking for.
Using language and community to boost engagement with early-stage startup support
With the tried-and-true routes like social media becoming ever more crowded, it can be tricky to know how to get your startup programme in front of engaged early-stage entrepreneurs.
How to get your content shared for maximum mileage
Getting mileage out of your content is all about finding as many ways to share it as possible. Here’s how to get what you write out there.
Why your old content is as important as your new content
How to write new evergreen content, and repurpose and refresh your old content to make it work harder for your business.
The email marketing principles we use to build lists with 70%-plus open rates
Small business owners’ email inboxes are overwhelming; why should they open your marketing emails?
Seven ways to measure the impact of content and prove ROI
It’s important to create content that engages customers and boosts your SEO. But how do you make sure that your content feeds into your company goals?
How to create written content that boosts your SEO rankings
We explain what you need to know about creating SEO-optimised content, from how Google ranks websites to how AI can aid in the writing process.
Three effective written content formats that engage target customers
In this blog post, we’ll cover three tried-and-tested article formats that will attract and engage target customers.
Helping startups change the world: The Pitch returns for 2023
Back again for our 15th year, hear all about the applicants we’ve had so far this year, as well as some startups we’ve helped over the years.
How to organise your content into user-friendly pillars
In this article, we’ll be looking at how you can organise your ideas into groups and cement a plan to publish the right content at the right time.
Five startup challenges you can leverage to create compelling content
Inkwell works closely with a lot of startup founders, which means that we’re well aware of the challenges that startups face.
Four of the top startup trends to consider in your marketing campaigns
Keeping an eye on the trends around your target audience is a must. Fail to do so, and you risk getting left behind.
How to qualify your content ideas and determine what could rank on Google
Got new content ideas for your business? Here’s how to qualify them and determine which ideas could bring organic traffic to your site.
Four ways to generate new content ideas from data and search queries
Want to generate fresh and engaging content ideas for your business? Here are four ways you can use data and search queries to source content ideas.
How to use audience research to generate content ideas
Want to generate new content ideas? Doing some audience research can provide some great insight to help you build up an effective content strategy.
What does AI mean for the future of content marketing and SEO?
A content marketing expert shares their thoughts on the quality of AI-generated content, its impact on SEO and what AI means for the future of marketing.
10 ways to effectively market startup programmes for maximum reach
Want to get founders and business owners to engage with your startup programme? Here are 10 methods that have the biggest marketing impact.
How to promote diversity in startup programmes and communities
Diversity is becoming increasingly important for UK businesses. Here’s five ways we’ve promoted inclusivity for startup programmes and communities.
Inkwell highlights: Reflecting on our achievements in 2022
As our busy year comes to an end, we’re taking a moment to reflect and celebrate some of our 2022 highlights.
Six tips on how brands can use content marketing to sell to startup founders
Does your company sell products or services to startups? Content marketing plays a crucial role in helping brands create awareness, demonstrate expertise and build trust. It’s one of the most effective marketing tools to reach founders and their teams.