Diversity, inclusion and genuine representation are all vital elements of successful startup marketing.

How important is it to write in the same language as clients? And how do you find out what their language is? We’ve outlined five easy steps you can take to answer these questions.

With the tried-and-true routes like social media becoming ever more crowded, it can be tricky to know how to get your startup programme in front of engaged early-stage entrepreneurs.

Getting mileage out of your content is all about finding as many ways to share it as possible. Here’s how to get what you write out there.

How to write new evergreen content, and repurpose and refresh your old content to make it work harder for your business.

Small business owners’ email inboxes are overwhelming; why should they open your marketing emails?

It’s important to create content that engages customers and boosts your SEO. But how do you make sure that your content feeds into your company goals?

We explain what you need to know about creating SEO-optimised content, from how Google ranks websites to how AI can aid in the writing process.

In this blog post, we’ll cover three tried-and-tested article formats that will attract and engage target customers.

In this article, we’ll be looking at how you can organise your ideas into groups and cement a plan to publish the right content at the right time.

Inkwell works closely with a lot of startup founders, which means that we’re well aware of the challenges that startups face.

Keeping an eye on the trends around your target audience is a must. Fail to do so, and you risk getting left behind.

Got new content ideas for your business? Here’s how to qualify them and determine which ideas could bring organic traffic to your site.

Want to generate fresh and engaging content ideas for your business? Here are four ways you can use data and search queries to source content ideas.

Want to generate new content ideas? Doing some audience research can provide some great insight to help you build up an effective content strategy.

A content marketing expert shares their thoughts on the quality of AI-generated content, its impact on SEO and what AI means for the future of marketing.

Want to get founders and business owners to engage with your startup programme? Here are 10 methods that have the biggest marketing impact.

Diversity is becoming increasingly important for UK businesses. Here’s five ways we’ve promoted inclusivity for startup programmes and communities.