THE LEVEL-UP CONTENT AUDIT FOR FLUME SALES TRAINING

 

Brief

Sales training company Flume wanted to grow their organic search traffic and get more from their content marketing. Our content audit provided a clear path forward.

Client

Flume

Services provided

Content strategy

 
 

Flume wanted to grow organic search traffic and create a content strategy that would resonate with customers

 
 

THE CHALLENGE

Flume is a sales training company that provides cutting-edge training to help sales teams achieve the best results.

Flume’s aim is to create consistently brilliant sales performance all year round through their live and platform-based training approaches. This makes it easy for clients to drive KPIs and ROI.

They have rave reviews from past clients and a great referral rate, but it was a constant challenge to communicate their value and get their ideas out into the world.

“Content impacts everything, from SEO to PPC. Growing our organic search was really key and we wanted to make sure we were saying things people wanted to hear.

“I needed to have an action plan, which is what Inkwell did for me. I needed someone who wasn’t absorbed in Flume day to day to say, ‘this is what you need to do for SEO and here are some content types and themes’.”

— Nicola Myles, Head of Marketing & Operations

Key recommendations break actions down by difficulty and impact, helping to identify quick wins and long-term tasks

 

​THE PROCESS

Inkwell’s Level-Up Content Audit aimed to identify opportunities to improve organic search performance and increase the value Flume got from their content marketing.

The audit included:

  • Interviews with existing and lookalike customers to source content ideas

  • Site performance and blog content review to identify opportunities to increase traffic and conversion

  • Search performance analysis

  • Keyword research and a list of target search terms where Flume could leapfrog competitors

“Inkwell came back with something I could action that would make a difference. I loved the SEO part and the key recommendations had all the information we needed. There were loads of really nice quick wins.

“The process was so painless and it was great having someone from the outside looking in: looking at the analytics and content and identifying key areas that could help. They care about our business and want to make it work for us. That makes a huge difference to us and the results we’re getting.”

— Nicola Myles, Head of Marketing & Operations

A review of site performance helps marketing teams identify top-performing channels and get more ROI from existing content

 

​THE RESULTS

Leads from organic traffic are up 120% in November from January’s numbers and Flume is now publishing monthly content based on the learnings from the content audit.

“Organic search has gone up and we’re really proud of the quality of content we are now putting out. It’s made a huge impact because I don’t have to worry about it – Inkwell has given me back time. If you’ve got someone you know is good, it takes away half the stress.”

— Nicola Myles, Head of Marketing & Operations

 

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