DIGITAL LEARNING HUBS

“We wanted to create a resource that was entirely built in the voice of SMEs and felt genuine, so they would engage and keep coming back.”

- Hunter Ruthven, Customer Insights and Engagement Lead, Be the Business

If you want to keep potential customers engaging with your website, you need to be able to pre-empt their next move: what question are they going to have next and how can you help?

Digital learning hubs make this process easy. Hubs let you organise content around key topics, allowing customers to seamlessly move through articles, videos, long-form guides and even audio or photography.

Most brands now use learning hubs and for good reason – hubs build lasting engagement and can significantly improve your search engine rankings.

wHAT WE OFFER

DIGITAL LEARNING HUBS

Digital learning hubs feature “clusters” of content around important audience themes, whether it’s starting out as an entrepreneur or getting to grips with business banking.

Each theme should engage and educate customers, positioning you as a trusted expert in the space.

Your digital learning hub should be a visual, shareable asset that customers bookmark and come back to time and time again.

The best hubs tap into a variety of content to boost engagement, for example:

Written: Articles, long-form guides, checklists, templates
Audio: Podcast episodes, audio snippets
Video: How-to videos, webinars

How we work

Digital learning hubs are completely bespoke, but that doesn’t mean starting from scratch with content.

Our process is designed to make the most of your existing content and identify where you would benefit from new topics or formats. We can:

Conduct customer and competitor research to determine potential themes for your digital learning hub
Work with your team to map out existing content and how it could be grouped
Create new content in your style, tone of voice and desired format to fit easily into your new learning hub
Work with your web developers to bring your hub to life

Our impact