The Inkwell blog
Looking for content advice or inspiration? You’re in the right place.
Seven ways to measure the impact of content and prove ROI
It’s important to create content that engages customers and boosts your SEO. But how do you make sure that your content feeds into your company goals?
Three effective written content formats that engage target customers
In this blog post, we’ll cover three tried-and-tested article formats that will attract and engage target customers.
How often should we be updating blog content to make sure it performs well?
Updating a page is a great way to capitalise on content that’s performing well, plus making updates can improve the page’s search engine ranking.