We explain what you need to know about creating SEO-optimised content, from how Google ranks websites to how AI can aid in the writing process.

In this blog post, we’ll cover three tried-and-tested article formats that will attract and engage target customers.

Inkwell works closely with a lot of startup founders, which means that we’re well aware of the challenges that startups face.

Keeping an eye on the trends around your target audience is a must. Fail to do so, and you risk getting left behind.

Want to generate fresh and engaging content ideas for your business? Here are four ways you can use data and search queries to source content ideas.

Want to generate new content ideas? Doing some audience research can provide some great insight to help you build up an effective content strategy.