The Inkwell blog
Looking for content advice or inspiration? You’re in the right place.
Four steps you can take to resonate with SMEs and founders
If you’re a larger, more corporate support programme or business looking to appeal to SMEs, optimising your content strategy can drive engagement and improve brand trust.
How to perfect your startup support programme’s application page
Tips and tricks to help improve and perfect your startup support programme’s application page.
Seven ways to measure the impact of content and prove ROI
It’s important to create content that engages customers and boosts your SEO. But how do you make sure that your content feeds into your company goals?
How to create written content that boosts your SEO rankings
We explain what you need to know about creating SEO-optimised content, from how Google ranks websites to how AI can aid in the writing process.
Three effective written content formats that engage target customers
In this blog post, we’ll cover three tried-and-tested article formats that will attract and engage target customers.
How often should we be updating blog content to make sure it performs well?
Updating a page is a great way to capitalise on content that’s performing well, plus making updates can improve the page’s search engine ranking.