The key trends that are changing how programmes are created and marketed, from AI and video to standing out on social.

If you’re a larger, more corporate support programme or business looking to appeal to SMEs, optimising your content strategy can drive engagement and improve brand trust. 

We explain what you need to know about creating SEO-optimised content, from how Google ranks websites to how AI can aid in the writing process.

Targeting pre-launch businesses is an opportunity to sell startup services and build loyalty. Here are four practical tips about marketing to this audience.