Diversity is becoming increasingly important for UK businesses. Here’s five ways we’ve promoted inclusivity for startup programmes and communities.

Does your company sell products or services to startups? Content marketing plays a crucial role in helping brands create awareness, demonstrate expertise and build trust. It’s one of the most effective marketing tools to reach founders and their teams.

If you want to create communities – vibrant, engaged peer-to-peer networks – then precision and effort is required. There is no “right” way, of course. It can be in-person or the more modern incarnation of a Discord group.

There’s no doubt that the pandemic changed the business world. Several lockdowns meant many businesses had to adopt flexible working options for employees – and similar approaches had to be taken to holding events.

Targeting pre-launch businesses is an opportunity to sell startup services and build loyalty. Here are four practical tips about marketing to this audience.

Based on the 500 applicants and 60 finalists of The Pitch 2021, here’s our roundup of the four key trends that emerged as ones to watch in the coming year.

Don’t make the mistake of lumping “small businesses” together. Marketing to groups within the SME segment is essential to cutting through the noise.

Meet Inkwell’s new marketing manager Talicza and get recommendations for marketing tools that will save you time and effort.

Over the last two years, we’ve completed dozens of content audits. Here's everything we've learnt on the journey.

Updating a page is a great way to capitalise on content that’s performing well, plus making updates can improve the page’s search engine ranking.