The Inkwell blog
Looking for content advice or inspiration? You’re in the right place.
The eight most common issues we see in content marketing audits
Over the last two years, we’ve completed dozens of content audits. Here's everything we've learnt on the journey.
How often should we be updating blog content to make sure it performs well?
Updating a page is a great way to capitalise on content that’s performing well, plus making updates can improve the page’s search engine ranking.
How to create a digital learning hub to drive brand engagement
Digital learning hubs have become increasingly popular in the last few years. If you’ve used a major business support website like a bank or accounting firm, then chances are you’ve used a digital learning hub.
The Pitch is back for 2021 with a mission to get 3,000 startups investment ready
The Pitch has returned for 2021 with a pledge to help 3,000 British and Irish startups get investment ready. The final 10 get to pitch to top investors for the opportunity to be mentored and potentially win investment.
Creating company values from scratch
When we made the decision to rebrand from Box 2 Media to Inkwell, it was clear from day one that we had a lot of groundwork to do – starting with our values.
Goodbye Box 2 Media – hello Inkwell
Today we’re excited to introduce our new name and brand. Here’s why we decided it was time for us to change.
How to create a style guide for your business
A style guide sets out a standard for language, grammar and tone across your business. It’s an essential part of keeping your copy consistent and authoritative, regardless of who the author is.
The five things we learnt from taking The Pitch online
When coronavirus hit at the start of the The Pitch 2020 campaign, we had two months to move everything online. Here’s how we turned our tried-and-tested startup boot camps into a digital-only programme.