Inkwell works closely with a lot of startup founders, which means that we’re well aware of the challenges that startups face.

Keeping an eye on the trends around your target audience is a must. Fail to do so, and you risk getting left behind.

Got new content ideas for your business? Here’s how to qualify them and determine which ideas could bring organic traffic to your site.

Want to generate fresh and engaging content ideas for your business? Here are four ways you can use data and search queries to source content ideas.

Want to generate new content ideas? Doing some audience research can provide some great insight to help you build up an effective content strategy.

A content marketing expert shares their thoughts on the quality of AI-generated content, its impact on SEO and what AI means for the future of marketing.

Want to get founders and business owners to engage with your startup programme? Here are 10 methods that have the biggest marketing impact.

Diversity is becoming increasingly important for UK businesses. Here’s five ways we’ve promoted inclusivity for startup programmes and communities.

As our busy year comes to an end, we’re taking a moment to reflect and celebrate some of our 2022 highlights.

Does your company sell products or services to startups? Content marketing plays a crucial role in helping brands create awareness, demonstrate expertise and build trust. It’s one of the most effective marketing tools to reach founders and their teams.

The Pitch is one of the UK’s largest startup pitching competitions. Run by the team at Inkwell, the programme strives to support startups in their journey to raising investment and helps our partners build relationships with the UK’s most exciting businesses.

If you want to create communities – vibrant, engaged peer-to-peer networks – then precision and effort is required. There is no “right” way, of course. It can be in-person or the more modern incarnation of a Discord group.

There’s no doubt that the pandemic changed the business world. Several lockdowns meant many businesses had to adopt flexible working options for employees – and similar approaches had to be taken to holding events.

Targeting pre-launch businesses is an opportunity to sell startup services and build loyalty. Here are four practical tips about marketing to this audience.

Here at Inkwell, we’re passionate about supporting startups and helping them grow to the next level. We’re excited to announce that our annual competition The Pitch is officially back for 2022.

Based on the 500 applicants and 60 finalists of The Pitch 2021, here’s our roundup of the four key trends that emerged as ones to watch in the coming year.

Don’t make the mistake of lumping “small businesses” together. Marketing to groups within the SME segment is essential to cutting through the noise.

Meet Inkwell’s new marketing manager Talicza and get recommendations for marketing tools that will save you time and effort.